2016

The Porsche Panamera Sport Turismo was not built to compromise but to contradict

The Porsche Panamera Sport Turismo. Able to carry up to 1390 litres with 4+1 seating, while still being able to hit 300Km/h in under 4 seconds. For a sports car to have the same space as a saloon doesn't sound right. It sounds like a pretty big contradiction. That's what we thought anyway.

So to launch the Panamera Sport Turismo in the CEE region, we concepted and tailored a unique event based entirely on contradictions. This spanned across an art exhibition and exclusive book, 3D table mapping, a full size symphony orchestra, and the car being driven through the Forum Karlín. It was also a pitch win for the CEE Porsche Markets (26).